The Mela will be celebrated for the third year running in London’s Regent’s Park on Sunday July 1st. It is a cross-generational event which gives people of Bangladeshi origin the chance to celebrate their culture, traditional and contemporary, and share the same with the wider community.

The Mela offers a variety of opportunities for your company  to promote itself as well as to:

• Support and celebrate the achievements of a local community.
   

• Contribute to the cultural and business life of Camden.
   

• Be associated with one of the biggest and most prestigious Bangladeshi Festivals in London
   

• Children’s activity sponsor: £1,000
   

Sponsorship benefits would be mutually agreed and formalised but could include the following:

• Branding on stage (design to be mutually agreed)
   

• Logo credit on all print
   

• Logo credit on all promotional banners
   

• Line or logo credit on all display advertising
   

• Prominent accreditation on the official Camden Bangladesh Mela website www.camdenbangladeshmela.org which receives over 50,000 visitors each month. Links to Regent’s Park website, Camden Council’s website. [See the web statistics
  till date]
   

• Free 1 page ad in souvenir brochure: A5, 20+ pages full colour, free 5,000 copies distributed at the Mela
   

• Corporate hospitality
   

• Media coverage via our press and pubic relations where possible
   

• recognise and celebrate Bangladeshi tradition, creativity and heritage
   

• serve and reflect Bangladeshi audiences in Camden, Greater London and the UK
   

• increase access to and enjoyment of the arts for a wider community
   

• demonstrate significant involvement of the community in planning and programming
   

• provide opportunities for local people in training, employment and participation
   

• be imaginative and inspiring to all local communities in Camden and those beyond it

The Camden Bangladesh Mela is committed to programming high quality traditional and contemporary Bangladeshi arts and crafts. With this programme we also seek to involve, engage and provide a platform for artists which will increase understanding of diverse cultural influences and practices. We seek to inspire and challenge those audiences who have had little exposure to Bangladeshi culture, and to broaden the creative experiences of the Bangladeshi community. The event will also foster a sense of community understanding which will help repair damage done to community relations by the events of 7/7, using the arts to challenge perceptions and promote diversity and respect.


The Camden Bangladesh Mela wishes to fully explore and develop the full potential of the rich cultural mix offered by the local community.
This will involve:

• Parades in the Park – colourful processions through Regent’s Park displaying traditional costumes and crafts

• Main Stage – displaying a wide variety of traditional music and dance

• Youth Stage – showcasing the best of young Bangladeshi music and dance talent and including young people from other cultures and backgrounds

• Involving Bangladeshi women – wonderful displays of textile and embroidery panels; designed and created by local women

• Children’s Art Tent – participatory arts for children – learning and creating traditional Bangladeshi crafts

• Health Activity Marquee – offering a range of lifestyle improvement ideas for the community