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'Mela' is a Sanskrit word meaning
'gathering' or 'to meet' or a Fair. It is used in the Subcontinent
for all sizes of gathering and can be religious, commercial, or
cultural. Traditionally Mela means 'Village Fair'.
‘The Mela’ held each year in the heart of London celebrates and
shares the culture of London's multi racial communities. It is a
feast of sights, sounds, smells and tastes featuring bazaars, folk
troupes, traditional and contemporary British & Ethnic music and
dance.
Started life in 1992, it is the first of its kind to be held in
London involving local organisations, community groups, schools,
colleges, and institutions such as the British Museum and the
British Library.
From its humble beginnings as a small Bangladeshi community
festival, it has been dubbed as ‘The Camden Mela’, ‘The Regent’s
Park Mela’, ‘The Central London Mela’, and for obvious reasons
‘The Bangladesh Mela’.
The Mela has grown to such an extent
that it represents an opportunity for the wider communities to get
together, regardless of their background, and work towards a
festive occasion through involvement in various educational and
arts projects that promote appreciation and understanding of
various cultures in one of the world's greatest multicultural
city.
The Mela uses arts to challenge the
negative perceptions of multiculturalism; it aims to breakdown the
barriers to give way to social inclusion, integration, and harmony
whilst appreciating diversity for a healthy society.
Serving as an ideal outlet the Mela
showcases the outcome of activities carried out throughout the
year by the schoolchildren and their parents as well as the youth
organisations and community centres in Central London.
All in all, it culminates into a
spectacular event for all ages to enjoy in the height of the
British summer organised by the Mela committee in association with
Camden Council, Royal Parks, British Land and the British Museum.
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There are various options available
for getting involved. The Mela committee welcomes new ideas and
opportunities, if you would like to discuss yours please get n
touch.
Mela opens up new avenues for
Businesses and Organisations in all sectors to interact with
social groups directly and promote their activities in a setting
where people are more receptive of information. Depending on your
specialities, you may promote product developments, services,
health information, lifestyle, and various safety awareness
initiatives such as drinks & drugs, speed, fire, personal safety,
etc.
Becoming a key sponsor, partner,
advertiser, or getting involved by running an information stand,
food stall or other activities helps fund the organising of this
much needed social event (see the Mela introduction) for the
community and not to mention increase your brand profile.
The event generates a lot of media
interests and is extensively publicised and promoted by everyone
involved, including: TV channels, newspapers, libraries, schools,
colleges, local councils, royal parks, museums, MPs, councillors,
social networking sites, to name a few.
The Mela Committee is expecting a
massive show with a spectacular audience level of 20,000+.
SPECTRUM OF VISITORS
National Scope;
All Community & Age Groups
WEBSITE VISITORS
National & International;
Peak hits per month,
June 2010: 725,562
May 2010: 565,344
The Events are Free for all to attend.
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The Mela
Chadswell Healthy Living Centre
Lower Ground, Harrison Street
London WC1H 8JE
BECOMING A SPONSOR/SUPPORTER
Samina 020 7580 4576
Sadia 07850 405 639
info@camdenbangladeshmela.org
TAKING UP A STALL
Sofina 020 7713
5545
Reza 07811 055 065
info@camdenbangladeshmela.org
ADVERTISING PROGRAMS
publicity
materials, websites and email campaigns
Sadia 07850 405 639
sadia@londondesignhouse.com
Click for
Booking Form 2010
PRESS ENQUIRIES
Sadia 07850 405 639
sadia@londondesignhouse.com
Jamal
j.uddin@UCLmail.net
CONNECT WITH THE MELA
CamdenBangladeshMela.org
 
THE PATRONS
Enam Ali MBE
– Spice Biz
Magazine, British Curry Awards
Jamal Uddin
– London Design
House, Evon Business, Marketing & PR Consultancy
Abdul Haque
– Channel S,
Purple i Technologies
design, publicity &
media direction:
London Design House
Copyright © 1992 -
2010
Camden Bangladesh
Mela
All rights reserved
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FITZROVIA NEIGHBOURHOOD CENTRE
Samina Dewan (Chair)
CAMDEN COUNCIL
Councillor Nasim Ali
(Chair until May 2010)
CORAM PARENTS CENTRE
Tasneem Khan (Treasurer)
MARY WARD CENTRE
Maddy Fisk (Secretary)
LONDON DESIGN HOUSE
Sadia Jafreen (Creative & Media Planning)
BRITISH MUSEUM
Laura Phillips
KING'S CROSS BRUNSWICK
NEIGHBOURHOOD ASSOCIATION
Sofina Razzaque
Harun Kaji
Cllr Abdul Hai
MELA CULTURAL CO-ORDINATORS
Rina Khan
Humayun Kabir Ayas
SOUTH CAMDEN COMMUNITY SCHOOL
Anna Woodfield until April 2010
Colleen Maybin from April 2010
Tia Clarke
CAMDEN YOUTH & CONNEXION SERVICE
Mukith Miah
Karim Ullah
HOPSCOTCH ASIAN WOMEN CENTRE
Lucky Khan
BANGLAR SUR
Syed Rafiqul Islam Suhel
REZA TALUKDER
NASIMA KHANOM
MOMOTAZ BEGUM
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